ESSENTIALS: Start for a reason.
“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” Guy Kawasaki
When you put your heart into a venture, real emotion, the process becomes all the more powerful. Try holding back someone dedicated to a cause. They have an unstoppable attitude that far outstrips the need for financial gain. Innovate with passion and the financial rewards will come.
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This is a great idea for business…